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Month: November 2024
A Case Study: From Google Ranking Hero to Zero
Once upon a time, there was a website owner named Alex who was thrilled with his website’s ranking on Google. He had been working hard on his SEO for months, and his efforts had finally paid off. His website was
No Questions Asked, Even for Tires: The Nordstrom Legend That’s (Surprisingly) True
In the annals of customer service, one story stands out: A man walks into Nordstrom with a set of used tyres, demanding a refund. The twist? Nordstrom has never sold tires. Here’s what happened: The Setting: A Nordstrom store in
Bodacious Podcasting Power Punches
So, you’ve jumped on the podcasting bandwagon. Yeah!!! You’ve got your fancy mics, your carefully curated playlist, and your witty banter honed to perfection. Who-hoo! But let’s be real here – are your listeners actually hanging on your every word?
Case Study: Reverse Pricing Strategy Doubles Sales
Warning: This is a counterintuitive concept, but it’s backed by psychology and proven results, so don’t just dismiss it as nonsense. Mei Pak makes and sells necklaces in the shape of snow cones on Etsy. Just to build a little