Mike’s not the guy pitching VCs at fancy demo days or hosting 6-figure webinar launches. Mike is the quietly dangerous type—the kind of founder who doesn’t say much, builds useful things, and somehow ends up making a couple hundred thousand
Author: Jim Donnelly
The Taylor Swift Business Model: The Most Important Playbook Online Marketers Aren’t Studying (But Should Be)
Taylor Swift didn’t simply disrupt the music industry; she detonated the traditional blueprint, reconstructed it from the ground up, and built a brand empire so emotionally magnetic and commercially unstoppable that it now extends far beyond music itself. Her rise
Why “Reply to This Email” Might Be the Most Powerful Marketing Move of 2026
Marketers love their fancy funnels, automated workflows, AI-driven segmentation, and 47-step “value ladders.” But sometimes? The simplest tactic—the one hiding in plain sight—turns out to be the unfair advantage. And right now, that tactic is this: Getting your subscribers to
Case Study: The Month She Finally Cracked $1K (And What Actually Worked)
She wasn’t a guru, she wasn’t an influencer, and she definitely wasn’t “manifesting abundance.” She was broke, stressed, and tired of watching strangers online brag about “multiple income streams” while she was deciding whether oatmeal counted as dinner. So she
Are PDFs Really Dead? Or Are Marketers Just Bored and Looking for Something New to Declare Dead?
If you’ve spent any time in marketing groups lately, you’ve probably seen the bold proclamation floating around like a motivational poster in a dentist’s office: “PDFs are dead.” And—because marketers love dramatic absolutes—it’s usually followed by something like, “No one