Case Study: How a Simple Newsletter Became a Seven-Figure Marketing Machine

When most marketers think about Substack, they picture writers sharing opinions with a small audience. Caroline Chambers saw something much bigger. Starting in 2020, she launched a food-focused newsletter called What To Cook When You Don’t Feel Like Cooking. Fast

The Marketing Mistake That Makes Great Products Feel Invisible

Imagine walking into a crowded room and shouting the same message at everyone in it simultaneously. The college student scrolling his phone in the corner. The exhausted parent calculating how many hours until bedtime. The millionaire CEO checking her watch.

Why Smart Entrepreneurs Are Studying Casino Psychology

Casinos don’t make billions because they’re lucky. They make billions because they understand human behavior better than almost anyone else. That may sound like an exaggeration, but consider what’s happening inside a casino. Every aspect of the experience has been

The Fastest Way to Create a Successful Product? Don’t Invent One

One of the biggest myths in online business is that successful entrepreneurs sit around dreaming up brilliant product ideas. In reality, many of the best businesses start with something much less glamorous: Eavesdropping. Before creating a course, ebook, membership, software