You’ve got your loops. You’ve got your structure. Now it’s time to give your funnel a language upgrade. Because let’s be real—saying “In this course, you’ll learn how to grow your business” is about as exciting as watching beige paint
Author: Jim Donnelly
The Zeigarnik Effect: The Psychological Glitch That Can Explode Your Marketing Results Part 5 – How to Turn Curiosity into Clicks, Sales, and Fanatical Loyalty…
How to Turn Curiosity into Clicks, Sales, and Fanatical Loyalty… Or… How to stack the loops, crank the tension, and build a funnel so addictive, it should come with a warning label. Last month in Part 1, you discovered that
The Zeigarnik Effect: The Psychological Glitch That Can Explode Your Marketing Results Part 4 – 17 Smoking-Hot Tips to Use the Zeigarnik Effect in Your Business
(Warning: may cause obsessive refreshing, click-happy subscribers, and dangerously high conversion rates.) Drop That Mic Mid-Sentence Use cliffhangers in blog posts, videos, and emails. End right before the payoff to trigger that sweet tension. Example: “And that’s when everything changed
The Zeigarnik Effect: The Psychological Glitch That Can Explode Your Marketing Results Part 3 – How to Use Open Loops Like a Marketing Sorcerer (Without Sounding Like a Sleazy Clickbait Goblin)
Let’s clear something up right now: using open loops doesn’t mean becoming the digital equivalent of “You won’t believe what happened next!” spam. You’re not here to trick people. You’re here to compel them – ethically, powerfully, addictively. At the
The Zeigarnik Effect: The Psychological Glitch That Can Explode Your Marketing Results Part 2 – One Simple Zeigarnik Tactic = 18% More Conversions (Seriously)
When an e-commerce brand added a simple “Saved Items” feature to its site – giving users a way to bookmark products they weren’t ready to buy – it triggered an unfinished action in the shopper’s mind. Combined with a well-timed