Information Publishing

Shocking Statistics, Idea Sex and Lucrative Questions

Fortunes are made when people think out of the box and ask questions no one else is asking. What happens when you pair X with Y to make Z? Sometimes nothing happens and other times fortunes are made. Pairing two ideas together to make a third is ‘idea sex.’ I don’t know who coined the term, but I’ve heard James Altucher use it often.

Internet Marketing

How to Sell 50% More with One Check Box

You walk into McDonald’s and order a burger, fries and a drink. But before you check out, the cashier asks you a helpful question: “Would you like me to Supersize your meal for you?”

Membership Sites

Kindle’s Clue on Retaining Subscribers

Amazon’s Kindle has a program called Kindle Unlimited. For $9.95 a month, you can ‘rent’ 10 Kindle books at a time. It used to be a better deal than it is now, because fewer books are available on Kindle Unlimited, but it’s still a pretty good deal if you read a lot and you don’t want to keep copies of the books you read.

Internet Marketing

What’s in a Pandemic Name?

The next time you name a website or product, you might want to think about the co-founder of Microsoft, Bill Gates.
Bill and Melinda Gates have spent years helping to eradicate diseases in Africa. The man knows a thing or two about pandemics and about marketing.