TikTok has always been about uploading short videos. In the beginning when it was known as Musical.ly, users uploaded videos of themselves lip-synching to music videos. Yes, that surprisingly caught on.
Author: Jim Donnelly
Build Your Authority
Never be boring, but always be giving away good stuff. By good stuff, I mean anything helpful, interesting or entertaining.
Own Your Voice
Inject your personality into your social media. The worst thing you can do is sound like everyone else, or even try to please everyone else.
Ignoring is Not an Option
People might come to your social media page to praise you or fuss at you, to ask a question or just out of boredom.
Hashtag Challenge
This ad campaign heavily encourages user-generated content (UGC) by asking users to participate in a challenge, which are immensely popular on TikTok.