List building

Where the Money is Hidden

They used to say, “The money is in the list.” And that’s still true. But perhaps the REAL money these days is hidden someplace else. Somewhere you might not be looking…

Growing Your Business

Dark and Dangerous Upselling

If you’re in the right sort of niche – such as make money online, investing, selling and others – there is probably a lot of information you don’t actually share with your customers.
For example, let’s say you’re creating a product on how to create and market website plugins. It could be a book, video course or whatever.

Information Publishing

How to Turn a $7 Sale into a $1,000 Sale

Here’s something most marketers never do, which is a shame. They’re losing a great deal of money because of it.
What happens when you purchase a $7 ebook or a $19 video, and you have a question? You email the person who sold it, and one of two things occurs… either their assistant answers you or you get ignored.