Social media decay is a term that’s been floating around the digital marketing world like a mystery at the bottom of a coffee cup. It refers to the phenomenon where the engagement and visibility of a post gradually fade away
Author: Jim Donnelly
Secret Fortune: Why Smart Marketers Are Obsessing Over Reviews
Every customer review tells a story—thousands of them, in fact, flooding the digital marketplace at an unprecedented rate. When McKinsey reported an 87% surge in online reviews just four years ago, it signaled more than just growing consumer engagement. It
The Throwback Strategy: Turning Yesterday’s Emotions into Today’s Sales
Ever heard a familiar tune that instantly transports you back to your childhood? Or seen a product redesign that made you think, “Wait, I had that!”? That’s nostalgia marketing and it’s more than just a fun way to reminisce. It’s
How to Build Your Own AI Search Empire (And Leave Google in the Dust)
Have you ever wondered what would happen if you combined Google’s power with your niche expertise? That’s exactly what Encore did for thrifting—and their success blueprint is something you can steal (legally, of course). The Golden Opportunity Most Marketers Miss
Claude AI: The Best AI for Persuasive Copy?
There’s a new AI chatbot on the block, and it’s called Claude. I don’t know why that name bothers me… certainly it’s a better than ChatGPT, right? Name aside, let’s dive into what Claude is and why it could be