Instant Start Ups

The Power of Pain

Let’s talk about human nature for a second.

If I were to offer you a succulent, moist, still-warm-from-the-oven piece of triple chocolate cake…

…while simultaneously slamming my heel into your toes…

…which one would you notice?

Which one would you react to?

And which one would you still be thinking about tomorrow?

Growing Your Business

How to Make Money with Assets You Don’t Even Own

Nearly all successful entrepreneurs have a certain trait in common. And no, I’m not referring to creativity, motivation, work ethic, attitudes, determination, focus or ability to delegate. All of those are important.

But the trait I’m referring to is akin to a special pair of goggles that entrepreneurs wear.

No matter where they look, or what they see, or who might own it, they are always looking for a way to make resources profitable for them.

Copywriting

144 Power Words that Convert

As a marketer, your objective is to get your customer’s attention, hold it, and then make the sale.

The problem is, all you have in your arsenal to accomplish all of this is words. Whether you’re writing sales copy, recording a video or even speaking to a live audience at a conference, it’s the words you use that will make or break your conversion rate.