When an e-commerce brand added a simple “Saved Items” feature to its site – giving users a way to bookmark products they weren’t ready to buy – it triggered an unfinished action in the shopper’s mind. Combined with a well-timed
Author: Jim Donnelly
The Zeigarnik Effect: The Psychological Glitch That Can Explode Your Marketing Results Part 1 – The Brain Bug That Makes People Click, Scroll, and Buy
Ever sit down to watch just one episode of a Netflix series… and somehow it’s 3:00 a.m., you’re six episodes deep, and you’re whispering “just one more” like a sleep-deprived maniac? Blame your brain. More specifically, blame the Zeigarnik Effect—a
Quiz: Which AI Tool Combo Will Make You a Million Dollars – and How?
Everyone’s out here searching for “the one AI tool” that will magically make them a millionaire. Hate to break it to you, but there’s no single tool that spits out money like a broken ATM. The real secret? Combos. Like
Social Media Shifts Every Solopreneur Should Watch
If you run your business on social media, the ground just shifted under your feet. The past 30 days have been packed with platform updates that could make or break your marketing game. Some of them will help you grow
How to Make Prospects Say Yes – Before They Even Think to Say No
Most sales copy waits until prospects voice objections—and by then, the damage is done. Doubt has already crept in. The real pros don’t just handle objections—they erase them before the customer ever notices they exist. The secret? Anticipation. If you