Just as your credit score is important in getting a loan, your Quality Score has huge influence over the cost and effectiveness of your paid search campaigns. So what is Quality Score? It’s Google’s rating of the quality and relevance
Author: Jim Donnelly
DeBeers — Con Artists, or Marketing Geniuses?
Lessons from the most successful marketing campaign in history Finish this sentence for me: “Diamonds are ______” If you answered “forever”,- then you’ve seen DeBeers’ diamond advertising. But if you know what really goes on in the diamond industry, then
Beginners Tips To List Building: Part 1
This is the first in a new series of articles written especially for beginners, which fully describes exactly how to go about starting to build a list of email subscribers from scratch. Part One: Getting Started: The Tools You Need
How Your List Can Be Like a Vending Machine That Collects Cash
You’ve no doubt encountered countless vending machines over your life, so you know how it works. Basically, the person who owns this vending machine puts something into the machine like candy, chips, soda, toys or other goodies. Then the vendor
Three Keys to Building a Relationship With Your Subscribers
You can build a huge list. You can send out a ton of emails to this list. And yet you may be disappointed to discover that the money you make from this list doesn’t even cover your $20 or $30