Category: Email Marketing

SEO in 2018: Optimizing for Voice Search By understanding the nuances of voice search, marketers can do a better job of helping searchers find exactly what they’re looking for when they’re asking for it by voice. SEO in 2018: Optimizing

There is an urban legend that says customers on a mailing list received letters greeting them with, “Dear Rich Bastard.” Funny thing is… it’s actually true. Naturally, it was unintentional, but it did happen. The company in question was trying

If you have an email list, then one of your top priorities is to boost the response rate of that list. In other words, you want to engage your readers. You want them to click on your emails and then

You’ve heard the fortune is in the list, and that is 100% true. But if we’re going to be a little picky, we might elaborate and say the fortune is in the relationship with your list. You see, just having

Your subject line is the most important part of your entire email. That’s because if your subject line doesn’t get attention and get the click, then the rest of your email won’t even matter. Use the following checklist to help