There is an urban legend that says customers on a mailing list received letters greeting them with, “Dear Rich Bastard.” Funny thing is… it’s actually true. Naturally, it was unintentional, but it did happen. The company in question was trying
Category: Email Marketing
Five Surefire Ways to Get Subscribers to Open Your Emails
Have you ever heard the saying that the Money is in your mailing list? It’s true. But only if you know how to get your subscribers to actually open your emails. I don’t know about you, but I yawn every time
How to Quickly and Easily Boost Your Email Response Rates (and Your Profits)
If you have an email list, then one of your top priorities is to boost the response rate of that list. In other words, you want to engage your readers. You want them to click on your emails and then
A Simple Secret for Boosting Your Email Marketing Profits
You’ve heard the fortune is in the list, and that is 100% true. But if we’re going to be a little picky, we might elaborate and say the fortune is in the relationship with your list. You see, just having
How To Craft The Perfect Email Marketing Subject Lines
Your subject line is the most important part of your entire email. That’s because if your subject line doesn’t get attention and get the click, then the rest of your email won’t even matter. Use the following checklist to help