There is an urban legend that says customers on a mailing list received letters greeting them with, “Dear Rich Bastard.” Funny thing is… it’s actually true. Naturally, it was unintentional, but it did happen. The company in question was trying
Category: Email Marketing
The Ultimate Email Marketing Checklist
When a lot of people think about sending an email to their list, they think it’s a matter of writing it, proofing it, and then hitting the broadcast/send button. Then they go off to enjoy the rest of their day.
How To Revive A Dead Cold Email Subscriber List
No one ever wants to let their list grow cold, but sometimes it happens. And when it happens, you wonder if you should abandon the list or try to warm them up again. That decision is up to. But if
Five Surefire Ways to Get Subscribers to Open Your Emails
Have you ever heard the saying that the Money is in your mailing list? It’s true. But only if you know how to get your subscribers to actually open your emails. I don’t know about you, but I yawn every time
How to Quickly and Easily Boost Your Email Response Rates (and Your Profits)
If you have an email list, then one of your top priorities is to boost the response rate of that list. In other words, you want to engage your readers. You want them to click on your emails and then