Every now and then, I like to dive into my spam folder just to see what’s lurking. Today, aside from winning numerous lotteries and spotting several phishing attempts, I stumbled upon some notorious gems you’ll no doubt recognize. For me
Category: Email Marketing
Case Study: $22,500 in 48 Hours with His First Newsletter
From 2006 to 2012, Evan Kelly ran his own business as a relationship coach. In the beginning, finding clients was difficult. But through trial, error and some good advice, he devised a 3 step sales funnel that kept him booked
Crafting the Tiny Curated Newsletter that Packs a Punch
Remember the days of drowning in an endless digital ocean? News articles swirling like flotsam, social media a maelstrom of opinions, and your inbox looking like an uncharted abyss. Then, like a lighthouse piercing the fog, a little email arrives.
Beyond Email: Unlocking the Power of Richer Data in Marketing
Don’t get me wrong – email reigns supreme as the king of marketing channels. But competing for attention in the inbox is getting harder, not to mention the fact that you are leaving buckets of cash on the table if
Strange and Unusual Holidays: A Treasure Trove for Unique Content and Marketing Opportunities
In marketing, standing out from the crowd is a constant battle, but here’s a secret weapon you can use every single day of the year – strange and unusual holidays. These quirky and little-known celebrations are perfect for creating unique