Category: Email Marketing

Don’t get me wrong – email reigns supreme as the king of marketing channels. But competing for attention in the inbox is getting harder, not to mention the fact that you are leaving buckets of cash on the table if

In marketing, standing out from the crowd is a constant battle, but here’s a secret weapon you can use every single day of the year – strange and unusual holidays. These quirky and little-known celebrations are perfect for creating unique

This case study involves a brick-and-mortar business with a ridiculously low engagement rate on their emails. We’re talking 5,000 subscribers and only 50 or 75 of them would open any given email. Yikes. Keep in mind that this is a

The challenge: Learning 10 things from my inbox in one day that are worth sharing with you. Here’s what I found… 1: Test before sending or look like an idiot. I received an email from [PRODUCT NAME] that read, “You

When someone signs up to your newsletter, do you take them to a ‘thank you for subscribing’ page? Maybe you shouldn’t. If they signed up from a pop-up, there’s a good chance they weren’t done reading the page they were