This case study involves a brick-and-mortar business with a ridiculously low engagement rate on their emails. We’re talking 5,000 subscribers and only 50 or 75 of them would open any given email. Yikes. Keep in mind that this is a
Category: Email Marketing
10.5 Things I Learned from My Inbox Today
The challenge: Learning 10 things from my inbox in one day that are worth sharing with you. Here’s what I found… 1: Test before sending or look like an idiot. I received an email from [PRODUCT NAME] that read, “You
Forget ‘Thank You’ Pages, Do This Instead
When someone signs up to your newsletter, do you take them to a ‘thank you for subscribing’ page? Maybe you shouldn’t. If they signed up from a pop-up, there’s a good chance they weren’t done reading the page they were
My Favorite and Most Effective Calls to Action (CTAs)
These are the calls to action I’ve found convert the most consistently for my business – your results may vary. “Join Now” – direct and creates a sense of urgency. It prompts immediate action and is effective for membership-based or
55 March Holidays That Are Awesome Reasons for Quickie Marketing Campaigns
You want to send an email to your list promoting the Super Duper Excalibur Product, but you don’t know what to say. Here’s an idea: Find the current day of the month on this list, give or take a day.