What if you could get 5%, 10% and maybe even 15% conversions with mediocre sales copy? You can, but there’s something you’ve got to do first — you’ve got to build trust, likeability, credibility and loyalty with your prospects. People
Category: Email Marketing
Sneaky Tips to Get Your Emails Opened
You work hard to write the perfect email — and then nobody even opens the darn thing. Sigh. What’s a marketer to do? Try a new subject line using one of the following tactics: Insert your personality and get
How to Make a Small List Pay BIG
You’re just starting out and your list only has 500 or 1,000 people. While it’s true you would gladly trade your small list for one that’s 100 times bigger, it’s also true that if you treat your little list right,
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Make Your WP Site (Nearly) Hack Proof The Wordfence plugin for WordPress is easy to install and use, and it’s continually updated with the newest firewall rules, malware signatures and malicious IP addresses it needs to keep your website safe.
Do Your Customers ‘Eat’ Your Emails?
Maurice Sendak, author and illustrator of Where the Wild Things Are, received what he calls the highest form of compliment by a child fan who wrote him. “Once a little boy sent me a charming card with a little drawing