Category: Email Marketing

The Periodic Table of SEO Success Factors If you want to understand Google’s ranking factors, you need this. The chart provides an overview of the factors that affect search engine rankings. But there’s a lot more to the table, because

Google AdWords Bans Ads for Cryptocurrency If you’re offering information about trading cryptocurrency, your AdWords days are numbered. Starting June, 2018, Google will ban all AdWords ads for crypto exchanges, ICOs, and pretty much anything crypto. The reason? Cryptocurrency scams.

What if you could get 5%, 10% and maybe even 15% conversions with mediocre sales copy? You can, but there’s something you’ve got to do first — you’ve got to build trust, likeability, credibility and loyalty with your prospects. People

You work hard to write the perfect email — and then nobody even opens the darn thing. Sigh. What’s a marketer to do? Try a new subject line using one of the following tactics:   Insert your personality and get

You’re just starting out and your list only has 500 or 1,000 people. While it’s true you would gladly trade your small list for one that’s 100 times bigger, it’s also true that if you treat your little list right,