Ooohhh, I’m going to burn for this one, but I just could not resist. Let me say right now, before we go any further… there is no one email that instantly gets clients. There are, however, plenty of emails that start
Category: Email Marketing
News and Resources
The Periodic Table of SEO Success Factors If you want to understand Google’s ranking factors, you need this. The chart provides an overview of the factors that affect search engine rankings. But there’s a lot more to the table, because
News and Resources
Google AdWords Bans Ads for Cryptocurrency If you’re offering information about trading cryptocurrency, your AdWords days are numbered. Starting June, 2018, Google will ban all AdWords ads for crypto exchanges, ICOs, and pretty much anything crypto. The reason? Cryptocurrency scams.
How to Use Empathy and Emotion to Double Your Sales Overnight
What if you could get 5%, 10% and maybe even 15% conversions with mediocre sales copy? You can, but there’s something you’ve got to do first — you’ve got to build trust, likeability, credibility and loyalty with your prospects. People
Sneaky Tips to Get Your Emails Opened
You work hard to write the perfect email — and then nobody even opens the darn thing. Sigh. What’s a marketer to do? Try a new subject line using one of the following tactics: Insert your personality and get