Category: Growing Your Business

I was watching a 1945 black and white movie called “Her Favorite Patient,” starring Ruth Hussey.
Remember, 1945 was the last year of the second world war.
The movie begins with Ruth driving down a country road. She sees a Marine in full uniform hitchhiking and stops to pick him up.

Offering you the secret to long-term serious income is a big promise, I know.
But here’s the thing: Almost anyone can be a flash-in-the-pan online and earn 6 figures in a year…
…before the business goes bust.

Dan Kennedy tells the story of one of his clients who ran an introduction agency for divorced American men to meet foreign brides. (This was the pre-internet days.)
Dan persuaded his client to raise his price from $395 to $3,995. (Not a typo – he multiplied his price by 10.)

When you’re building your sales funnel, don’t forget to include an upsell or cross sell or two.
An upsell is simply an option to buy a bigger, better version of what you’re selling. For example, you might offer two versions of software, one of which does more than the other.

Would you like a 20% bump in sales?
Was that a really stupid question?
Of course you want a giant bump in sales, but you’ve probably thought that live chat is something for the “big” guys, and not for you.