Creating viral content is the dream of every marketer, but it’s not a simple task. Despite the allure of overnight success (whoo-hoo!) the reality is that viral content results from a mix of emotional triggers, timing, and strategic storytelling. Research
Category: Growing Your Business
Earn $200K Annually with YouTube: A Non-Marketer’s Blueprint for Success
Do you think earning $200K on YouTube is a dream? Not if you know how! Here’s Part 2 on how creators are scaling to full-blown media empires. Remember, last month we covered: The Power of YouTube for Income Generation Identify
Demystifying the Metaverse: A Small Business Marketer’s Guide to the Next Digital Frontier
The internet as we know it is evolving. (I know, DUH!) Beyond static web pages and social media feeds, a new digital realm is taking shape – that thing they keep talking about called the Metaverse. It’s a virtual world

From Lurkers to Loyalists: How to Build a Community That Pays the Bills
So, you’ve built this awesome online community. Everyone’s hanging out, sharing memes, and having a grand old time. Yeah! But here’s the kicker – your bank account isn’t exactly overflowing with gratitude. Judging by many online communities I’ve seen, you
Case Study: Reverse Pricing Strategy Doubles Sales
Warning: This is a counterintuitive concept, but it’s backed by psychology and proven results, so don’t just dismiss it as nonsense. Mei Pak makes and sells necklaces in the shape of snow cones on Etsy. Just to build a little