3-Step Content Formula for Launching Any Product

You have a fantastic product idea – something that will revolutionize people’s lives and help them achieve their goals. Yah!! But then <GULP> you realize you must somehow translate that idea into a successful launch. Sounds difficult, right? Not if

Even Gandhi had Haters: How to Handle Criticism Like a Changemaker

Even the brightest lights cast shadows. No matter how noble your cause or how well-intentioned your actions are, there will always be those who disagree. Take Mahatma Gandhi, the champion of nonviolent resistance. Here was a man who led a

Can You Supercharge Your Brand by Creating Your Own Awards?

Forget the red carpets and acceptance speeches – the next big marketing tactic might be right in your own hands. Creating and giving out your own awards can be a surprisingly powerful way to generate buzz for your brand. Why