Internet Marketing

The 80/20 Rule is Costing You Money

Have you heard of Pareto’s Law? He said that you get 80% of your results from 20% of what you do.
And I’m here to tell you that if you buy into this “Law,” then you’re losing money.

Internet Marketing

Why I Just Fell Out of My Chair

I just opted into the email list of a well-known marketer to get his 3 productivity secrets, and I noticed a couple of important points:
First, he never, ever mentions that you are getting a report. He simply refers to what you’re getting… 3 productivity secrets.

Internet Marketing

Do Silly Names Sell Products?

Way back in the day (which is another way to say I don’t know when this happened, but it was at least 10 years ago) an online marketer recorded a bunch of videos to sell as a product.