Building authority in a crowded market can feel like showing up at a rock concert with no instruments. But here’s the thing: you don’t need to rattle off your accomplishments or wave around your “expert” badge. In fact, bragging tends
Category: Professional Success
How Richard Branson’s ‘Stupid’ Idea Became a Billion-Dollar Empire
One of the most famous examples of a seemingly “stupid” decision that turned into massive success comes from Richard Branson and the creation of Virgin Records. In the early 1970s, Branson had no experience in the music industry. He was
No Questions Asked, Even for Tires: The Nordstrom Legend That’s (Surprisingly) True
In the annals of customer service, one story stands out: A man walks into Nordstrom with a set of used tyres, demanding a refund. The twist? Nordstrom has never sold tires. Here’s what happened: The Setting: A Nordstrom store in
Blueprint to Becoming a Millionaire, From a Multi-Millionaire
No hype and no theory – just facts. Alex Hormozi does $200 million per year between 10 companies. And yet, he started with nothing. Do you think he might have something to say about how to become wealthy in 2024?
Beyond Mad Men: Real-World Lessons from Advertising Legend David Ogilvy
David Ogilvy (1911-1999) wasn’t just a marketer, he was a legend. Nicknamed the “Father of Advertising,” Ogilvy transformed the industry with his data-driven approach and focus on building trust with consumers. Why was he so great? Ogilvy believed in clear,