If you’re not using hashtags strategically, you’re leaving reach – and revenue – on the table. They aren’t just trendy social media add-ons. Done right, hashtags are magnets: They pull in fresh eyes, signal algorithms, and connect you with the
Category: Social
Social Media Shifts Every Solopreneur Should Watch
If you run your business on social media, the ground just shifted under your feet. The past 30 days have been packed with platform updates that could make or break your marketing game. Some of them will help you grow
Quiz: What Type of Viral Content Would You Accidentally Create?
Because nothing says “I’m a professional” like posting a Reel while sitting on the floor next to your laundry pile. You weren’t trying to go viral. You just wanted to sell a $17 digital product without crying. But somehow… your
Short. Addictive. Profitable. Why Short-Form Video Is the Marketing Gold Rush of 2025 (And How to Get Your Cut)
Forget everything you thought you knew about social media. This isn’t a gentle shift. It’s a platform-wide power grab — and short-form video is winning by knockout. In 2025, attention is a shrinking resource. People scroll faster, care less, and
Is This the Next Big Opportunity in Social Media? Building IRL Networks for Real-Life Change
(Listen up – If you ever wanted to start your own Facebook or Twitter, this might be your chance of a lifetime.) Loneliness is an epidemic that’s only getting worse, especially when people go through major life changes. Whether it’s