Category: Viral Marketing

While I made that number up, it’s incontrovertible that influencer marketing can increase sales. Our latest example is the Crookie, the French pastry craze that took over TikTok. in 2022 Parisian pastry chef Stephane Louvard stuffed cookie dough in a

Have you noticed accounts with beautiful photos and tips but with no faces attached? This is the rise of faceless influencers and creators. What are Faceless Influencers? These social media ‘stars’ build followings without ever showing their faces. While the

While TikTok’s explosive growth and engagement are widely acknowledged, several fascinating stats often slip under the radar, offering compelling insights for you as a marketer. Here are three hidden gems to fuel your TikTok strategy: Brands With Small Followings Can

Out of 10 pieces of content that you work really hard to create, let’s say that 9 of them get almost no attention whatsoever while one of them goes viral and gets shared hundreds or even thousands of times. Wouldn’t

You’re finally starting to make video content, but you’ve just realized video is a crowded space and your own videos are getting lost in the noise. To make your videos truly impactful, you need to go beyond the basics and