Creating viral content is the dream of every marketer, but it’s not a simple task. Despite the allure of overnight success (whoo-hoo!) the reality is that viral content results from a mix of emotional triggers, timing, and strategic storytelling. Research
Category: Viral Marketing
The 999th Example of Influencer Marketing at Work
While I made that number up, it’s incontrovertible that influencer marketing can increase sales. Our latest example is the Crookie, the French pastry craze that took over TikTok. in 2022 Parisian pastry chef Stephane Louvard stuffed cookie dough in a
Faceless Influencers: Trend or Here to Stay?
Have you noticed accounts with beautiful photos and tips but with no faces attached? This is the rise of faceless influencers and creators. What are Faceless Influencers? These social media ‘stars’ build followings without ever showing their faces. While the
Under-the-Radar Stats About TikTok Marketing You Need to Know
While TikTok’s explosive growth and engagement are widely acknowledged, several fascinating stats often slip under the radar, offering compelling insights for you as a marketer. Here are three hidden gems to fuel your TikTok strategy: Brands With Small Followings Can
Your Content Creation Psychic 8 Ball
Out of 10 pieces of content that you work really hard to create, let’s say that 9 of them get almost no attention whatsoever while one of them goes viral and gets shared hundreds or even thousands of times. Wouldn’t