YouTube Case Study: One Million Subscribers in 6 Months

In 6 months, Matthew Beam went from YouTube unknown to gaining over a million subscribers, thanks to changes he made to his channel. Even though Matthew created YouTube videos for two years, his channel was stagnant and never got many

Tapping into the Anti-Influencer Market for Big Bucks

Influencer marketing has begun shifting in recent months and this change is opening up a whole new opportunity for marketers. Your typical influencer on social media is a twenty-something person who seems to have the ideal lifestyle. They are super-model

$11 Million in 1.5 Years from One Simple Marketing Strategy

Meet Oliver Brocato, the 21-year-old entrepreneur who turned a small box of chocolates into a whopping $11 million within just a year and a half. How did he pull off this sweet success story? Here’s what he did: Viral Product

Corona Beer Ad – Great Idea but Lousy Execution

Are you guilty of this image crime in your marketing? Corona makes beer. Corona wants to promote recycling. Thus, Corona creates an ad to promote recycling. So far so good, but then it all goes terribly wrong. Imagine you’re flying