Matt offers a physical copy of his book for free, if the new customer pays for shipping and subscribes to a $1 trial of a $47 monthly continuity program.

When Matt set up his squeeze page he was in a hurry. He recorded a short video of himself talking about the book offer but he omitted using an ecover. Conversion was at 26% and it wasn’t paying for itself. In fact, for each new subscriber, he was paying about $2.00 out of his own pocket.

The continuity program is a good one and he was making a profit overall, but he really wanted to get the initial offer to pay for itself so that he could ramp up his advertising.

He tried a few things which increased conversion a percentage point or two. But then he finally added an ecover right above the opt-in form.

Conversions increased.

Then he went a step further, recorded a new video in which he holds a copy of his book and replaced the old video.

Conversions have now increased by 50%.

Never underestimate the importance of pictures in general and ecovers in particular. Whatever it is that you’re offering; a book, a report, software, etc., display a picture of it for prospects to salivate over. Or better yet, hold it in your hand to make it even more real and more desirable for the prospect.

Claim Your Free MP3 And PDF Training: The 3-Part Plan To Topping $100,000 Per Year In Profit

Enter your name and email address below to receive a new lesson delivered to your inbox once a week. Your first lesson will be delivered immediately.

Privacy Policy : We value your privacy. You can unsubscribe from receiving future emails with 1 click at any time.