We all love a good mystery, and in my working life one of the greatest mysteries I’ve ever come across is the one called expectations.

This is the part where I tell you that email is not dead. Why we have to keep saying that, I don’t know, but it seems like we do.

A 404 Error Page is what a visitor sees (or should see) when they land on a page that is no longer there. Some links go bad over time because products get removed or content gets deleted. Or maybe there are changes in the permalink structure, or gremlins ate the page. It can happen. It DOES happen.

On or off the internet, you are always selling something to someone.
Maybe you’re selling your parents on why they should pay for your college.

Sometimes even small changes can make a big difference in getting traffic through the SERPS.