As marketers we like to talk about all the good stuff while hoping prospects don’t think about or see the ‘bad’ stuff.
You know… things like cost, problems, competition and lousy reviews.

I bought something this week from an Ebay style of website called Mercari. I expected to get what I saw in the photos of the listing – pretty reasonable expectation, right?

Today when I visited a website for the first time, a pop-up offered me a cool freebie. Once I entered my email address, the page rolled over to an offer for a $7 product.

I have a coaching client who has done fairly well building his online business. He’s got a funnel set up that is totally automated and makes a decent income, and it works like this:
He runs ads to send traffic to a squeeze page where visitors opt in to get a freebie. Then the autoresponder sequence kicks in and sends people to various sales pages where he makes money.

Paid advertising is great because once you’ve got ads and a funnel that works, you can turn on the switch anytime you’re willing to spend money to make money.