Renovating Your Lousy Out-of-Date 404 Error Pages

A 404 Error Page is what a visitor sees (or should see) when they land on a page that is no longer there. Some links go bad over time because products get removed or content gets deleted. Or maybe there are changes in the permalink structure, or gremlins ate the page. It can happen. It DOES happen.

How to Build Know, Like and Trust into Your Marketing

“I’m sick and tired of hearing about ‘Know, Like and Trust.’ I don’t get it. Exactly HOW am I supposed to get people on the internet to know me, like me and trust me?”
I understand the frustration of this new marketer. It’s so easy for marketing teachers to tell you to build Know, Like and Trust into your marketing. But how often do they tell you exactly HOW to do it?