Most online marketing feels like guesswork. You post and hope. You email and pray. You launch and cross your fingers that the timing isn’t terrible. But...
“Jim” is allowing us to share this case study on the condition that we do not reveal his identity. Every marketer has one—the offer they don’t...
Let’s go back—way back—to the Mad Men era before Mad Men was cool. Claude Hopkins, one of the OG advertising legends, was writing ads in the...
Let’s talk about your email list. Normally, growing it feels like dragging a boulder uphill in flip-flops. You hustle. You post. You run ads. All to...
Your email list isn’t dead. It’s just napping. Hard. You know that list you built with blood, sweat, and freebies? The one that ghosted you months...
