An e-commerce company selling a deodorant product line was using the headline, “Feel fresh without sweat marks.”
But when they changed their copy to be more action oriented – “Put an end to sweat marks!” – their conversion to the checkout page increased by 93%.

Your goal is to convert social media followers into customers, but it’s easier said than done, right? The first step is to post engaging content to capture your followers’ attention.
My own rules of social media posting are pretty simple..

Google’s Justin Schuh, director of Chrome engineering, recently released a blog post stating that Google Chrome intends to kill off third-party cookies by 2020.

In the spirit of making lemon aide from lemons, let’s take a look at how to make money from your membership cancellations.
The first way is to stop those cancellations before they ever happen, if at all possible.