SEO is historically associated with keywords, and getting them right is at the heart of promoting your website. But how do you know which keywords to use and how to use them?

The Grasshopper & The Ants is one of Aesop’s Fables, it tells of a lazy grasshopper enjoying the sun, whilst the ants work feverishly, building up their nest and their stores for winter. When winter comes, the grasshopper has nothing and goes begging to the ants and is turned away. The moral of the story is all about hard work and planning for the future. However, there is another view of the fable, that views the ant’s industry as mean and selfish.

I was walking down the high street today, and I walked past someone carrying a bag with the sentiment, “Believe, Achieve, Succeed” written on it. I think it was for a school or an academy in the area. But it struck me that those are three very good simple core principals that we should be instilling in our young folk these days.