Copywriting

144 Power Words that Convert

As a marketer, your objective is to get your customer’s attention, hold it, and then make the sale.

The problem is, all you have in your arsenal to accomplish all of this is words. Whether you’re writing sales copy, recording a video or even speaking to a live audience at a conference, it’s the words you use that will make or break your conversion rate.

What’s Your Excuse?

This is taken directly from social media… “In high school, I flipped burgers at McDonald’s so I could afford the privilege of taking the SAT. “I fed and cared for my three baby siblings until they went to sleep and

Dirty Little Secret about One-on-One

Have you ever seen a bonus for a product that included some kind of one-on-one coaching? For example, it might be a mini-course in which participants send in their assignments each day for comments. Or maybe participants are allowed to