4 Ways to Increase Sales Right NOW

Are things not going the way you’d like? Want more sales? Feeling kind of helpless? You’re not alone. As marketers, sooner or later we’ve all been there. The important thing is to DO something. Any action is better than paralysis,

3 Powerful and Surprising Goal Getting Tips You Missed

I once heard a famous motivational and sales speaker tell the story of someone who set some goals. It seems he wrote down all of his great big goals like getting a super high paying job, traveling the world, starting

Adwords: How to Greatly Lower Your Cost Per Click

Just as your credit score is important in getting a loan, your Quality Score has huge influence over the cost and effectiveness of your paid search campaigns. So what is Quality Score? It’s Google’s rating of the quality and relevance

DeBeers — Con Artists, or Marketing Geniuses?

Lessons from the most successful marketing campaign in history Finish this sentence for me: “Diamonds are ______” If you answered “forever”,- then you’ve seen DeBeers’ diamond advertising. But if you know what really goes on in the diamond industry, then