It’s amazing what a little personalization can do. Quick example: You go into a store looking to buy something. A sales person helps you, but you leave without making a purchase. You go back a week later, and the sales
Your Guide To Start Making Money Online
BassAckwards Marketing
Or… why every marketing technique or course you buy disagrees with every other bit of marketing advice you hear. Okay, so you buy a course on how to generate traffic, and then you buy a second course on the same
Guy-Next-Door Beats Guru-God Every Time
Your customers are bombarded daily by the same types of offers — so how can you stand apart from the crowd? Let’s take the online marketing niche as an example: Everyone is proclaiming to have THE product that will enable
Do Your Customers ‘Eat’ Your Emails?
Maurice Sendak, author and illustrator of Where the Wild Things Are, received what he calls the highest form of compliment by a child fan who wrote him. “Once a little boy sent me a charming card with a little drawing
Finding Your Brand’s Voice
Hello, I’m Harriet Cummings. I’ve seen a lot of online articles about tone of voice but feel that many of them fail to get down to the nitty gritty of language, giving only very vague advice. That’s why I’ve put together