How to Turn Curiosity into Clicks, Sales, and Fanatical Loyalty… Or… How to stack the loops, crank the tension, and build a funnel so addictive, it should come with a warning label. Last month in Part 1, you discovered that
Your Guide To Starting A Profitable Online Business
How to Turn Curiosity into Clicks, Sales, and Fanatical Loyalty… Or… How to stack the loops, crank the tension, and build a funnel so addictive, it should come with a warning label. Last month in Part 1, you discovered that
(Warning: may cause obsessive refreshing, click-happy subscribers, and dangerously high conversion rates.) Drop That Mic Mid-Sentence Use cliffhangers in blog posts, videos, and emails. End right before the payoff to trigger that sweet tension. Example: “And that’s when everything changed
Let’s clear something up right now: using open loops doesn’t mean becoming the digital equivalent of “You won’t believe what happened next!” spam. You’re not here to trick people. You’re here to compel them – ethically, powerfully, addictively. At the
When an e-commerce brand added a simple “Saved Items” feature to its site – giving users a way to bookmark products they weren’t ready to buy – it triggered an unfinished action in the shopper’s mind. Combined with a well-timed
Ever sit down to watch just one episode of a Netflix series… and somehow it’s 3:00 a.m., you’re six episodes deep, and you’re whispering “just one more” like a sleep-deprived maniac? Blame your brain. More specifically, blame the Zeigarnik Effect—a