Unleashing the Unfair Advantage of Unlikely Alliances
A laundromat and a bar share a common wall. The owners get to talking and realize they have an opportunity
How Your Foot (in the Door) Turns Cold Leads into Loyal Customers
Ever had someone ask you for a tiny favor, and before you knew it, you were knee-deep in commitment? Maybe
Landing Page Optimization Checklist
Optimizing your landing page involves a combination of strategic planning, testing, and refinement. Regularly revisit this checklist to ensure your
How to Get a 200% Increase in Opt-Ins
Here’s how a simple change to your opt-in page can give you a 200% increase in your conversions.
Or rather…
The BIG mistake you’re making right now that’s costing you a TON of opt-ins every single day.
Weird Way to Get More Subscribers
This is a slight variation of a common trick you’ve seen if you have an adblocker.
Killer Copy for Your ‘Thank You for Subscribing’ Page
It’s hard to know sometimes just what you’re supposed to put on each page of your funnel, including your, ‘thank you for subscribing’ page.
You need to reassure new subscribers that they did the right thing. You’ve got to let them know how to get the lead magnet. And you want to convince them to click on that email and follow the instructions.
Simple Trick to Increasing Conversions
Take a look at your sales page, your opt-in box or anything where you are trying to get a conversion.
What is the dominant color on that page?
Your Guide To Start Making Money Online
The Zeigarnik Effect: The Psychological Glitch That Can Explode Your Marketing Results Part 6 – “Wait, Did They Just Say That?” – Power Phrases That Tease, Tickle, and Trigger Clicks
You’ve got your loops. You’ve got your structure. Now it’s time to give your funnel a language upgrade. Because let’s be real—saying “In this course, you’ll learn how to grow your business” is about as exciting as watching beige paint
The Zeigarnik Effect: The Psychological Glitch That Can Explode Your Marketing Results Part 5 – How to Turn Curiosity into Clicks, Sales, and Fanatical Loyalty…
How to Turn Curiosity into Clicks, Sales, and Fanatical Loyalty… Or… How to stack the loops, crank the tension, and build a funnel so addictive, it should come with a warning label. Last month in Part 1, you discovered that
The Zeigarnik Effect: The Psychological Glitch That Can Explode Your Marketing Results Part 4 – 17 Smoking-Hot Tips to Use the Zeigarnik Effect in Your Business
(Warning: may cause obsessive refreshing, click-happy subscribers, and dangerously high conversion rates.) Drop That Mic Mid-Sentence Use cliffhangers in blog posts, videos, and emails. End right before the payoff to trigger that sweet tension. Example: “And that’s when everything changed
The Zeigarnik Effect: The Psychological Glitch That Can Explode Your Marketing Results Part 3 – How to Use Open Loops Like a Marketing Sorcerer (Without Sounding Like a Sleazy Clickbait Goblin)
Let’s clear something up right now: using open loops doesn’t mean becoming the digital equivalent of “You won’t believe what happened next!” spam. You’re not here to trick people. You’re here to compel them – ethically, powerfully, addictively. At the
The Zeigarnik Effect: The Psychological Glitch That Can Explode Your Marketing Results Part 2 – One Simple Zeigarnik Tactic = 18% More Conversions (Seriously)
When an e-commerce brand added a simple “Saved Items” feature to its site – giving users a way to bookmark products they weren’t ready to buy – it triggered an unfinished action in the shopper’s mind. Combined with a well-timed