Unleashing the Unfair Advantage of Unlikely Alliances
A laundromat and a bar share a common wall. The owners get to talking and realize they have an opportunity
How Your Foot (in the Door) Turns Cold Leads into Loyal Customers
Ever had someone ask you for a tiny favor, and before you knew it, you were knee-deep in commitment? Maybe
Landing Page Optimization Checklist
Optimizing your landing page involves a combination of strategic planning, testing, and refinement. Regularly revisit this checklist to ensure your
How to Get a 200% Increase in Opt-Ins
Here’s how a simple change to your opt-in page can give you a 200% increase in your conversions.
Or rather…
The BIG mistake you’re making right now that’s costing you a TON of opt-ins every single day.
Weird Way to Get More Subscribers
This is a slight variation of a common trick you’ve seen if you have an adblocker.
Killer Copy for Your ‘Thank You for Subscribing’ Page
It’s hard to know sometimes just what you’re supposed to put on each page of your funnel, including your, ‘thank you for subscribing’ page.
You need to reassure new subscribers that they did the right thing. You’ve got to let them know how to get the lead magnet. And you want to convince them to click on that email and follow the instructions.
Simple Trick to Increasing Conversions
Take a look at your sales page, your opt-in box or anything where you are trying to get a conversion.
What is the dominant color on that page?
Your Guide To Start Making Money Online
7 Marketing Hacks So Sneaky They Should Be Illegal (But Add $1K+ Fast) – Part 1
Forget cookie-cutter “growth hacks” and recycled advice. Big brands overlook these underrated marketing angles, but solo marketers who know how to use them can punch far above their weight. In this article series (part 1 today), you’ll get three powerful
Stop Guessing, Start Selling: 5 Marketing Hacks Science Stole from Your Brain
Research shows these tiny tweaks can skyrocket your conversions — no PhD required. Marketing isn’t just art — it’s science (and occasionally a bit of witchcraft). Thomas McKinlay, founder of Science Says, digs into the data so you don’t have
The Hashtag Playbook: How One Simple Hack Can 10X Your Social Reach
If you’re not using hashtags strategically, you’re leaving reach – and revenue – on the table. They aren’t just trendy social media add-ons. Done right, hashtags are magnets: They pull in fresh eyes, signal algorithms, and connect you with the
Recycle Like a Content Goblin: The Secret Art of High-ROI Repurposing
Let’s be real: Creating content from scratch every day is a great way to burn out, go feral, and start whispering “value ladder” in your sleep. So what’s the smarter move? Repurpose like a content goblin. Not a strategist. Not
The Zeigarnik Effect: The Psychological Glitch That Can Explode Your Marketing Results Part 8 – Your Million Dollar Zeigarnik Effect Funnel Blueprint
We’ve covered how the Zeigarnik Effect—your brain’s obsessive need to resolve unfinished business—can make content addictive. Now let’s wire that same brain glitch directly into your funnel so leads don’t drift away… they keep clicking, keep reading, and keep buying.