How School Ruined You for Business

In a traditional education you are taught there is ONE right answer.
Remember multiple choice tests? You were told that “C” was the right answer and “A” “B” and “D” were wrong.

4 Difficult Discussions that Increase Conversions

As marketers we like to talk about all the good stuff while hoping prospects don’t think about or see the ‘bad’ stuff.
You know… things like cost, problems, competition and lousy reviews.

How to Lose a Customer Forever

I bought something this week from an Ebay style of website called Mercari. I expected to get what I saw in the photos of the listing – pretty reasonable expectation, right?

How a Simple “Thank You” Payed $30,000 in one Afternoon

I have a coaching client who has done fairly well building his online business. He’s got a funnel set up that is totally automated and makes a decent income, and it works like this:
He runs ads to send traffic to a squeeze page where visitors opt in to get a freebie. Then the autoresponder sequence kicks in and sends people to various sales pages where he makes money.