David Ogilvy (1911-1999) wasn’t just a marketer, he was a legend. Nicknamed the “Father of Advertising,” Ogilvy transformed the industry with his data-driven approach and focus on building trust with consumers. Why was he so great? Ogilvy believed in clear,
Month: May 2024
Picking Your Niche: A Guide to Evergreen, Trending, and Obscure Markets
You want to build an online presence, but where do you begin? Choosing a niche market is your first step. Here’s a breakdown of three main niche categories with examples to help you pick the perfect one: Evergreen Niches These
Red Lobster Shares Brilliant AI – UGC Idea
What could be better than combining AI with user generated content? That’s exactly what the restaurant Red Lobster did by gathering customer comments on their ever-popular cheesy biscuits. “Our Cheddar Bay Biscuits have been topping the charts in the hearts
The 999th Example of Influencer Marketing at Work
While I made that number up, it’s incontrovertible that influencer marketing can increase sales. Our latest example is the Crookie, the French pastry craze that took over TikTok. in 2022 Parisian pastry chef Stephane Louvard stuffed cookie dough in a
Maximizing Google’s New Social Media Business Profile Change
What you need to know: Google now automatically displays your social media posts on your Google Business Profile. You determine which social media profiles are connected. You can add one of each of the following social media links to your