Hailey Reese, a 23-year-old from Ohio, posted a simple 30-second skincare demo on TikTok using a product she already had in her bathroom. She wasn’t famous, had zero followers, and wasn’t trying to “be an influencer.” Within a week, she

Your Guide To Starting A Profitable Online Business
Hailey Reese, a 23-year-old from Ohio, posted a simple 30-second skincare demo on TikTok using a product she already had in her bathroom. She wasn’t famous, had zero followers, and wasn’t trying to “be an influencer.” Within a week, she
You’ve probably sifted through a mountain of articles on “finding the perfect niche,” right? I’ll bet you can quote them in your sleep: “Pick something profitable and that you’re “passionate” about.” Snooze fest! Let’s shake things up a bit with
Imagine this true story: A marketer is ready to ditch a component from their product, thinking it’s just a bonus feature. But then, they asked one simple question to their customers: “What do you find most valuable in this product?”
Let’s talk about something that’s borderline heresy in the online business world: Ditching the subscription model. Don’t get me wrong – I LOVE LOVE LOVE recurring payments. And I do everything I can to build out as many of them
Think of your brand’s customers and prospects not just as transactions—but as a fan club waiting to be built. A “gathering place” isn’t just a forum or a Facebook group – it’s a space where shared values, camaraderie, and collective