Amazon Prime Day as well as their Black Friday Deals are more than just sales events—together they’re a masterclass in leveraging hyperbolic discounting to drive massive sales. For online marketers, there’s a lot to learn from how Amazon uses this
Category: Internet Marketing
How to Help B2B Buyers Use AI to Make Better Decisions (And Still Win Sales)
AI is here, and B2B buyers are using it—big time. 89% are already tapping into AI during their buying process, and more are planning to follow suit. So, what’s a savvy marketer to do? Instead of fearing AI’s potential to
Turning AI and the Finance Niche into Cold, Hard Cash: A Marketer’s Guide
Have you ever thought about making money in the finance niche but felt like you needed a little extra help? Well, with AI on your side, you can turn your finance side hustle into a money-making machine without all the
Life After Cookie Death: The Smart Marketer’s Survival Guide
The cookie crumbled. The digital cookie, that is. As privacy concerns have intensified, third-party cookies—the little tracking devices that followed you across the internet like a shadow—are slowly being phased out. This means social media marketers are facing a world
The Throwback Strategy: Turning Yesterday’s Emotions into Today’s Sales
Ever heard a familiar tune that instantly transports you back to your childhood? Or seen a product redesign that made you think, “Wait, I had that!”? That’s nostalgia marketing and it’s more than just a fun way to reminisce. It’s