When 10-year-old Jake set up his lemonade stand, he did what most kids do – made a sign, set up a table, and waited. And waited. And waited. After an hour and only one sale (to his grandma), he realized
Category: Internet Marketing
Leveraging the Contrast Effect to Make Your Offers Irresistible
Want to make your offers impossible to resist? The Contrast Effect can be the secret to greatly increasing your conversion rate. Ever wonder why a $50 product looks like a steal next to a $500 one? That’s the Contrast Effect
How Small Online Marketers Can Thrive in the Expanding Digital Ad Market
The digital ad space is booming, with platforms beyond Meta and Google seeing rapid growth. Reddit, YouTube, Pinterest, and Snap are now viable options for small businesses looking to diversify their ad spend. Reddit Ads Offer Low-Competition Targeting Reddit’s 71%
The Marketing Secret Amazon Doesn’t Want You to Know About Prime Day
Amazon Prime Day as well as their Black Friday Deals are more than just sales events—together they’re a masterclass in leveraging hyperbolic discounting to drive massive sales. For online marketers, there’s a lot to learn from how Amazon uses this
How to Help B2B Buyers Use AI to Make Better Decisions (And Still Win Sales)
AI is here, and B2B buyers are using it—big time. 89% are already tapping into AI during their buying process, and more are planning to follow suit. So, what’s a savvy marketer to do? Instead of fearing AI’s potential to